Cox Media began an effort to conduct addressable TV advertising trials. It is part of an ongoing strategy “to develop advanced advertising products and new programmatic sales capabilities,” said Cox Communications, the cable operator that owns the Cox Media ad company, in a news release Wednesday (http://bit.ly/1rBhPDe). Cox Media entered an agreement with Invidi Technologies to measure the effectiveness of addressable ads delivered according to specific viewer geographic, demographic and other predetermined qualifiers, said the cable operator. Cox Media will use Invidi’s technology platform “to explore the benefits of serving uniquely tailored advertisements to individual Cox Communications video subscriber households,” it said. “Cox viewers will benefit from this new technology through increased relevance of the advertisements they view."

NCTA continued to urge the FCC to make the unlicensed national information infrastructure sub-band at 5 GHz usable by Wi-Fi. As Americans rapidly increase their use of Wi-Fi, existing unlicensed spectrum resources are becoming increasingly congested, NCTA said in an ex parte filing in dockets 09-182 and 10-71 (http://bit.ly/1rAcUCB). “If we do not designate additional unlicensed frequencies suitable for Wi-Fi soon, this problem will become acute.” NCTA also said it supports a rule to prohibit non-commonly owned broadcast stations in the same local market from jointly negotiating for retransmission consent. It urged the FCC to narrowly define the circumstances “in which two ‘commonly owned’ broadcast stations may be exempt from the prohibition on joint negotiations.” The association takes no position on whether the FCC should attribute joint sales agreements for purposes of calculating ownership caps, though it said there are significant differences between broadcast JSAs and multichannel video programming distributor interconnects. Such interconnects took heat from NAB (CD March 19 p21), as broadcasters oppose a draft order set for an FCC vote Monday that would attribute some TV JSAs. Without MVPD interconnects, “advertisers that seek to reach an entire local market efficiently would be limited to purchasing advertising on a broadcast station,” said NAB. When MVPDs in a local market pool their local advertising inventory, “they introduce a new competitive alternative to the broadcast purchase that would not exist without the joint activity,” it said. The filing recounted a meeting with Commissioner Mignon Clyburn and her staff.

The FCC Media Bureau has changed the way it issues orders granting unopposed effective competition petitions, a spokeswoman told us Wednesday. Instead of issuing them individually, unopposed effective competition petitions will be granted in large omnibus orders issued several times a year, the spokeswoman said. The change is a result of the FCC’s ongoing effort at process reform, and is a change in the way the orders are issued rather than a change in the way petitions are handled, she said. The first mass order was issued Wednesday (http://bit.ly/1htp5cf), granting 55 unopposed petitions for effective competition from Bright House Networks, Charter Communications, Comcast, Cox Communications and Time Warner Cable. All the petitions cited video competition from DirecTV and Dish Network. The numerous communities involved are all over the country, and include Bourbon County, Ky., Chattahoochee, Fla., Honolulu, Louisville, Ala., and Mankato, Minn.

Low customer satisfaction scores for both Comcast and Time Warner Cable are a reason to prevent the two companies from merging, said Consumers Union, the policy division of Consumer Reports, in a release Tuesday (http://bit.ly/1gyGF3r). “A merger combining these two huge companies would give Comcast even greater control over the cable and broadband Internet markets, leading to higher prices, fewer choices, and worse customer service for consumers,” said Consumers Union Policy Counsel Delara Derakhshani in the release. Comcast ranked 15th among 17 TV providers in Consumer Reports National Research Center’s survey of TV and Internet services consumers, and TWC ranked 16th. Comcast earned “particularly low marks from consumers for value for the money and customer support” while TWC had “particularly low ratings for value, reliability, and phone/online customer support,” the release said. “The FCC and Department of Justice should stand with consumers and oppose this merger,” said Derakhshani.

Captioning online clips “remains a time-consuming and costly process” that the FCC doesn’t have the authority to require, said NCTA representatives in a meeting with staff from the Media Bureau and the Consumer and Governmental Affairs Bureau, according to an ex parte filing (http://bit.ly/1dKXv9t). Cable companies have “made significant strides” in voluntarily captioning some online clips, and are exploring different ways to accomplish the task through technology, NCTA said.

A content fee dispute between Viacom and buying group National Cable Television Cooperative (NCTC) could lead to a blackout of Viacom/MTV Networks channels starting March 31 that would affect 5.2 million subscribers on nearly 800 small and independent cable providers, NCTC said in a news release Tuesday. Viacom initially asked for “a rate hike of more than 40 times the rate of inflation,” and has “refused to grant an extension to the cable operators in the existing contract” if an agreement is reached by March 31, NCTC said. “Customers may lose access to all of Viacom’s channels, including Nickelodeon, BET, Comedy Central and VH-1 the day the current agreement expires,” said NCTC President Rich Fickle. The buying group has members throughout the U.S., and a Viacom blackout would be the first for NCTC, said the co-op. Viacom didn’t comment.

Discovery Communications partnered with China’s WASU Digital TV Media Group for a new pay-TV channel. Discovery will be a channel and content consultant to WASU for the channel, Qui So, Discovery said in a news release Thursday (http://bit.ly/1iHmBLw). The deal will bring Discovery’s content to China’s viewers, it said. The channel features nonfiction entertainment and includes networks like TLC and Animal Planet, Discovery said.

Comcast’s first transparency report says the cable company received 24,698 requests for information as part of criminal cases in 2013. Those requests broke down into 19,377 requests through subpoenas, 3,893 court orders, 253 warrants for content and 1,080 not for content. It received 961 emergency requests. The two-page report (http://bit.ly/1hJc0ga) includes a chart on national security requests showing National Security Letter and Foreign Intelligence Surveillance Court orders and requests, all in the range of 0 to 999. “By law, we are required to respond to valid government requests,” Comcast Chief Privacy Officer Gerard Lewis wrote in a blog post accompanying the report’s release (http://bit.ly/1gXFxBh). “Protecting our customers’ privacy is among our highest priorities and is required by the Cable Act, one of the strictest federal privacy laws. So with every request, whether it is from a local police department or the Federal Bureau of Investigation, we make sure it complies with applicable legal standards before we respond with any information.” Lewis said FISA request disclosures are subject to a six-month delay, so the report shows “the number of requests from January 1 through June 30, 2013 only.”

The U.S. Court of Appeals for the D.C. Circuit’s decision against the FCC and Tennis Channel’s program carriage case against Comcast “is as final as a federal court ruling can be” and “forecloses further litigation of the case,” said Comcast in an opposition filing to Tennis Channel’s petition for further proceedings (CD March 12 p24). Though the case was denied both an en banc rehearing in appeals court and a berth on the Supreme Court docket, Tennis Channel wants the FCC to set up a new briefing cycle for the matter based on narrow issues the D.C. Circuit said were lacking from the original case. Tennis Channel and the FCC didn’t present evidence to the D.C. Circuit to show that programming Tennis Channel on a broader tier would have benefited Comcast, the D.C. Circuit said. The new proceedings would focus on that evidence and provide a basis for the FCC to reaffirm its original decision in Tennis Channel’s favor, Tennis Channel has said. “The petition is a transparent attempt to defy the D.C. Circuit’s mandate by reaffirming the very ruling that the court already found devoid of evidentiary support,” Comcast said. The FCC can’t reopen the proceedings because it has to follow the court’s decision, Comcast said. “The court’s mandate is not a suggestion,” Comcast said. Allowing Tennis Channel to reopen the case “would be palpably inequitable,” Comcast said. “The commission lacks authority to conduct further proceedings focused on an issue the D.C. Circuit has already, definitively decided."

U.S. multichannel video programming distributors had their first full-year decline in subscriptions in 2013, said SNL Kagan in a press release Wednesday. “While seasonally driven quarterly declines have become routine for industry watchers, the annual dip illustrates longer-term downward pressure even as economic conditions gradually improve,” it said. Pay-TV service providers shed 251,000 subscriptions in 2013, dropping to around 100 million combined subs, SNL Kagan said. MVPDs added 40,000 video subscriptions in Q4, but that wasn’t enough to offset “the broader downward momentum,” the release said. The decline was primarily fueled by cable losses, it said: Cable operators lost “nearly 2 million video subscriptions for the full year and 388,000 in the fourth quarter to finish 2013 with fewer than 54.4 million basic subs.” Satellite growth slowed in Q4 but Dish and DirecTV gained subscribers for the year, it said. DBS gained 101,000 subscribers in the fourth quarter, and “despite the loss of 162,000 subscribers in second quarter 2013,” the satellite industry ended the year with 34.3 million subscribers, it said. Verizon FiOS and AT&T U-verse reached 10.7 million subscribers in Q4, adding 286,000 subscribers, the release said. CenturyLink’s PrismTV gained 9,000 subscribers for a total of 175,000 for the year, and Consolidated Communications Holdings’ digital TV service “added 1,000 customers to end the year with 110,000,” it said.