Parks: Single-Platform Streaming Services Face Competitive Hurdle
Streaming giants like Disney, Google and Amazon reach more than half of U.S. internet households through a mix of premium subscription video-on-demand, ad-supported channels and virtual MVPD offerings that replicate the traditional TV bundle, Parks Associates wrote Friday. As a…
Sign up for a free preview to unlock the rest of this article
Export Compliance Daily combines U.S. export control news, foreign border import regulation and policy developments into a single daily information service that reliably informs its trade professional readers about important current issues affecting their operations.
result, midtier brands without the same portfolio depth will be challenged, Parks said. Growth of services like HBO Max and AMC Networks is stalling, and providers that are unable to bundle or scale across multiple formats face a ceiling in household penetration, it added. The rise of mixed-model streaming strategies "is reshaping how value is defined" by consumers and advertisers.