Dish to Modify Some Ad Claims After DirecTV Challenge
Dish Network disagrees with, but will comply with, a Better Business Bureau National Advertising Division recommendation about ad claims challenged by DirecTV, NAD said Tuesday. It said the Dish ad claims about customers' savings when switching from Dish to DirecTV…
Sign up for a free preview to unlock the rest of this article
Export Compliance Daily combines U.S. export control news, foreign border import regulation and policy developments into a single daily information service that reliably informs its trade professional readers about important current issues affecting their operations.
didn't make clear enough that the price comparisons were between specific plans and not DirecTV's entire line of offerings. The ads also didn't disclose material differences between the plans that were being compared, NAD said. Dish indicated it would follow NAD's recommendation to modify its ad claims, the organization added.