TV Watching and Radio Listening Continue to Slide: Attest
TV viewing and radio listening continue to lose popularity, Attest said Tuesday in its annual media consumption report. Attest said 56% of U.S. consumers watch three or more hours of any type of TV per day, down from 61% in…
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2024 and 63% in 2023. Live TV has been hit hardest, with 28% of consumers saying they generally don’t watch any on an average day, up from 24% last year and 20% in 2023. The report said 31% of consumers listen to radio daily, down from 37% in 2023, while the percentage of those who listen a few times a week -- currently 23% -- has also been trailing off. The number of Americans who never listen to radio has grown from 11% in 2023 to 16% today, it said. As for streaming, 64% of consumers say they watch Netflix at least weekly, followed by 49% for Amazon Prime Video and 44% for Hulu. Attest said 42% of consumers listen to streamed music daily, while 21% listen multiple times a week. The data came from a survey of 2,000 U.S. consumers ages 18-67, done annually on Attest's platform in March and April.