Ampere: Streamers the Biggest Spender on Content in 2025
Streaming services are expected to ramp up their spending on content by 6% in 2025, to $95 billion, surpassing commercial broadcasters and becoming the largest funder of content worldwide, Ampere Analysis wrote Tuesday. It said ad-supported and subscription-based services are…
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expected to account for 39% of content spending worldwide this year. U.S. commercial broadcasters are cutting spending in the face of advertising revenue challenges from linear viewing declines, it said, adding that outside the U.S., commercial broadcasters have been more resilient and are expected to maintain their content investment in 2025.