GenAI-Created Video Increasingly Pressuring Premium Content: LightShed
The line between professional/premium video content and user-generated content is eroding, especially thanks to generative AI video creation tools like Google's Veo 2, LightShed Partners' Rich Greenfield blogged Friday. He said the next 12-24 months will see a deluge of…
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GenAI-created video on mobile vertical video platforms such as TikTok, Reels, Shorts and Spotlight, adding to the competition for eyeball time on premium content. GenAI video will also enable higher quality and more personalized advertising on short-form video sites, said Greenfield, and those ads that seem more like content should also lead to increased time spent on platforms, eating away at the entertainment time spent elsewhere.