Customer Service Key to Competing with Starlink: Consultant
SpaceX's Starlink has upended the satellite communications industry, but one area where it's weak is customer service, satellite communications consultant Glenn Canales wrote last week. Competing with Starlink means outdoing the value-added resellers SpaceX works with by providing vertical expertise…
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and a single, knowledgeable point of contact, he added. It's easy to look to multi-orbit networks as an advantage over Starlink's low earth orbit network, but seamlessly combining LEO with geostationary or medium earth orbit networks and cellular networks "takes actual skill and execution." But having reliable service could be a competitive differentiator to Starlink, which often faces service congestion, he said. Starlink's "broad appeal is its strength and its Achilles’ heel," since niche markets, like first responders and government agencies, want tailored offerings.