$14,000 Penalty Proposed for Audacy Contest Violation
The FCC Enforcement Bureau proposed a $14,000 penalty for Audacy over allegations that it violated the agency’s contest rules by not selecting and notifying winners of a radio contest according to the contest’s stated terms, a notice of apparent liability…
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in Friday’s Daily Digest said. The NAL is a response to a complaint about a 2021 “National Cash Contest” Audacy conducted for 21 days on 194 stations. Under the contest’s terms, 11 times daily listeners could listen for a keyword and win $1,000 by submitting that keyword to the station within the hour it was announced. “One national winner was to be selected randomly from each hour’s eligible entries from all participating stations, for a total of 297 (27x11) opportunities to win,” the NAL said. The contest terms said winners would be notified within 72 hours of selection and get their prize within eight to 12 weeks. After receiving a letter of inquiry (LOI) from the EB, Audacy admitted it “did not act timely in selecting and/or notifying 50 winners out of the 297 time slots, which is 16.8% of the potential winners.” Audacy said part-time employees' performance caused the mishap and that it sent out the remaining contest winnings after receiving the LOI. The NAL said that wasn’t sufficient. “We hold that the Licensee’s conduct constitutes an apparent willful violation of the requirement of section 73.1216 of the Commission’s rules to conduct the Contest ‘substantially as announced or advertised,’” the NAL said.