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BBB Sends Xfinity Ad Complaint to FTC

The Better Business Bureau's National Advertising Review Board referred some Xfinity ad claims to the FTC after Comcast declined to modify or drop ad claims as recommended, NARB said Wednesday. It said Comcast appealed a National Advertising Division recommendation that…

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the Xfinity ads be modified or pulled (see 2305160005), and an NARB panel hearing the appeal sided with NAD. NARB said since Comcast isn't complying with the panel recommendation, it "is referring the advertising to the FTC for possible enforcement action." Comcast didn't comment Wednesday.