TV Time Said Declining Post-Pandemic
Daily average time spent with TV and digital video, including streaming, will drop next year to 333.6 minutes, about 10 minutes less per day than 2021 when the COVID-19 pandemic fueled a bump in viewing, said a Wednesday eMarketer report.…
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Viewing trends continue to shift "irrevocably" toward digital, it said. Next year, time spent with traditional TV will drop to 171.1 minutes from 196.6 minutes in 2021, eMarketer said. Traditional pay-TV viewership will drop from 149.8 million in 2021 to 135.2 million next year, largely due to rising service prices for “the same or less value of programming,” eMarketer said. Live events, once the domain of traditional pay TV, are being streamed more today, reducing that advantage for legacy TV services, it said. About two-thirds of the U.S. population are connected TV (CTV) users, with 227.6 million forecast for 2023, the report said.