Proponents See Rapid Growth in NextGenTV
Pearl TV Managing Director Anne Schelle “absolutely” expects one more TV brand to join LG, Samsung and Sony on ATSC 3.0-enabled NextGenTV by the end of 2021, with a fifth brand to follow in 2022’s first quarter, she told us,…
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though nondisclosure agreements bar Schelle from discussing specifics. She’s “hopeful” the year-end product will be announced at October’s NAB Show, and the Q1 product at CES 2022 in January, she said. The “scale that we’re starting to see” in 3.0’s rollout is what’s pulling the additional TV brands into NextGenTV, including the “broadcast push on transitioning stations,” said Schelle. “We’ll have over 65% of households covered by the end of this year, and we’re continuing to drive investment.”