35% Own a Smart Device, NPD Finds
Thirty-five percent of U.S. consumers own at least one smart device, NPD reported Monday. Security cameras lead at 15%. Smart doorbells increased by 1.8 million through January, for 64% year-on-year growth. “Even as the smart home market continues to develop…
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and other products become more readily available, consumers today are still most likely to take that first step into the smart home market with the purchase of a security camera,” said analyst Jill Aldort. Data is based on a January survey of 5,044 adults.