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HBO Go Sunsetting, No Max Solution for Some Products, Disappointing Roku

The HBO Go app won’t be available on most devices as of July 31, WarnerMedia advised customers in a Wednesday email announcing “important changes." The AT&T company told subscribers they can sign into HBO Max, launched in May (see report,…

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May 28), with provider credentials “just as you did for HBO GO.” Roku and Amazon Fire TV customers lack access to HBO Max through those devices. Those who have provider credentials through an MVPD can sign into Max as they did for Go, WarnerMedia said. Roku is “disappointed that HBO will no longer give consumers access to HBO GO -- and that HBO is taking this action when so many people are at home,” a Roku spokesperson emailed Wednesday. The streaming platform has “asked HBO to reconsider their decision since it only harms the existing HBO consumers who will no longer be able to access their subscription on the device of their choosing,” she said. “Unfortunately they are still planning to shut down HBO GO.” Roku customers can access their HBO subscriptions across the Roku platform, the spokeswoman said, through Comcast, Charter and AT&T TV channels on the Roku platform. They can subscribe directly to HBO on The Roku Channel, she said. Amazon declined to comment. WarnerMedia didn’t respond to questions.