More Radio Stations Ask FCC for Zoned Broadcast Coverage
More radio broadcasters supported (see 2004220039) a petition asking the FCC to authorize radio stations to use zoned broadcast technology analogous to TV single frequency networks, commenting this week in RM-11854. Many were from smaller radio broadcasters and nearly identical.…
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Zoned broadcast coverage would allow radio stations to offer “targeted emergency alerts, local news and public interest programming, live local events of great interest to small portions of the station service area,” and “geo-targeted weather information,” said Philips Broadcasting, Pikes Peak Community College, Lake Broadcasting, Peak Radio and many others. BIA Advisory Services studies show geotargeted underwriting increases station revenue, said Way-FM Media Group: The small change needed to rules for boosters “is modest and undoubtedly worthy of active consideration.”