VMVPD Vidgo Faces Competition Challenges, Analyst Says
Growth of vMVPDs is slowing amid above-inflation price hikes, and new entrant Vidgo needs to add important functionality and channels without increasing prices to compete, nScreenMedia analyst Colin Dixon blogged Tuesday: Sports-centric Vidgo lacks regional sports networks and CBS and…
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NBCUniversal, and lack of pause and DVR functions is a problem. Vidgo CEO Shane Cannon told us its social TV component -- letting people interact virtually while watching -- and its targeting of underserved markets are competitive differentiators, and its channel lineup allows it to have a lower cost structure. He said DVR functionality is coming.