Most Holiday Web-Shoppers to Use Mobile Device Amid Streaming-Gift Interest: CTA
Among online holiday shoppers, 65 percent plan to use a mobile device and 33 percent plan to shop using a voice assistant, CTA forecast Thursday. Streaming service subscriptions and videogames will be popular tech gifts, it said, with 71 percent…
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of U.S. adults planning to buy a content-related gift this year, including videogame discs (43 percent) and streaming services (39 percent). New video streaming services, more 4K Ultra HD content, and larger screens on TVs and smartphones are driving interest in entertainment as gifts, with laptops, smartphones, TVs, tablets and wearables expected to be leading category sellers, said Lesley Rohrbaugh, market research director.