Premium VOD an Idea Whose Time Hasn't Come, nScreenMedia Analyst Says
Warner Brothers and Universal interest in premium VOD release of movies for earlier home streaming won't be the tipping point for such success, nScreenMedia's Colin Dixon blogged. Disney, with 21st Century Fox to be part of its stable, will own…
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40 percent of the U.S. box office, making Disney necessary for premium VOD, he said Monday. The analyst said box office revenue continues to grow even as attendance numbers drop, meaning premium VOD is a tough argument to make to theater owners.