Studios to Use Imax 4K HDR, Executives Say
Roughly 30 titles with Imax Enhanced digitally remastered 4K HDR content will begin rolling out from studio launch partners Sony Pictures and Paramount in January, said John McDaniel, vice president-business development-ecosystems at DTS parent Xperi, at a New York demonstration…
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Wednesday. Content will be available on 4K Ultra HD Blu-ray discs and via 4K streaming services, said Bruce Markoe, head-post production. The companies announced plans for the certification and licensing program in September. Studios will determine that and whether to charge a premium for 4K, said Markoe. Asked about a road map for 8K theaters, he cited lack of content and said most movies released today are finished in 2K.