Digital Movie Transactions Grew 19% in First Half, NPD Reports
Digital movie purchases and rental transactions grew 19 percent in first-half 2018, NPD reported Tuesday. As of August, 61 million U.S. households had at least one internet-connected TV, videogame console, Blu-ray Disc player or streaming media player, for a year-on-year…
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growth of 20 percent for connected TVs and 17 percent for streaming media players. Apple iTunes users had the highest purchase v. rental ratio, 60:40, while Amazon flipped that, 56:44. The researcher surveyed 5,677 U.S. adults July 30-Aug. 7.