Emarketer Projects Amazon Prime Video Up 12%, YouTube Leads OTT Video Providers
Assuming 2.5 viewers per subscription, eMarketer projects Amazon Prime Video will have 88.7 million U.S. viewers this year, up 12 percent over 2017. Amazon's share is 44 percent of the streaming video market, said the analytics firm, vs. 74 percent…
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for Netflix. Google’s YouTube leads over-the-top video service providers with 192 million viewers, followed by Netflix with 147.5 million. Hulu has 55 million viewers, HBO Now 17.1 million and Sling TV 6.8 million. Nearly 49 million consumers will use an Amazon Fire TV in 2018, a 21 percent bump, giving Amazon 27 percent share of connected TV users. Pay-TV viewership is projected to fall 4 percent to 186.7 million users.