Cellphone Video Viewing Spikes, Says Parks; Students Prefer Live Broadcasts, Says Comcast
U.S. broadband households at the end of 2017 spent nearly three hours weekly watching video on a wireless device, a 55 percent bump from 2015, Parks Associates reported Friday. Live broadcast viewing on TV fell to 44 percent of total…
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video consumption from over 60 percent in early 2012. Meanwhile, Comcast summarized viewing data associated with its Xfinity on Campus service Thursday, saying “live” is the preferred method of viewing for college students at 44 percent of total video consumption, followed by VOD (37 percent) and DVR (19 percent). Students using the service prefer viewing on laptops vs. mobile devices with prime time on Thursday and Sunday the most-watched periods, said Mike Gatzke, vice president-video subscription services at Comcast Cable.