Tariffs Force Smart-Tech Company to Hike Prices, Brilliant Home CEO Says
U.S. tariffs on products from China caused Brilliant Home Technology to price its smart-tech goods “a little higher than we planned to," about $50 higher at retail, CEO Aaron Emigh told us in a pre-product announcement. “It sounds strange to…
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have concerns over parts that cost a penny, but that’s the thing that could constrain the ability to build these things right now,” he said of the “hundreds of capacitors” it uses per device. The CEO testified at a U.S. Trade Representative hearing last month against the duties levied over IP concerns (see 1808210047), which are also raising tech hackles (see 1809060019). Thursday it announced technology to control lights, thermostats, locks, doorbells and Sonos speakers over Wi-Fi from a smart light switch. Prices start at $299 for a switch with a 5-inch diagonal LCD touch screen.