HDR10+ Adds Vendors, Others, Not Yet Unrelated Studios, as Fox 'Committed'
Sixteen tool, SoC and content vendors -- no TV brands or film studios -- independent of the core founding companies of Fox, Panasonic and Samsung are first “adopters” of the HDR10+ Technologies licensing program, said the consortium Tuesday in a…
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pre-IFA announcement. The update came a year to the day after Fox, Panasonic and Samsung first announced on the eve of 2017's IFA that they will form an “open,” licensable certification and logo program. HDR10+ Technologies “is actively partnering with companies throughout the media ecosystem,” and more than 80 “have already applied or completed the license program,” said the consortium. Fox is “encouraged by the interest of early adopters and an expanded HDR10+ ecosystem that will improve the viewing experiences for all,” said Danny Kaye, Fox Innovation Lab executive vice president-managing director. Fox is “committed to incorporating HDR10+ in its upcoming new release slate,” and is “currently exploring several titles for release in the marketplace,” said the studio.