Nielsen Reports Sliding Album Sales, Including Digital Albums and Streaming Equivalents
Album sales continued to slide in first half 2018, falling 17.6 percent to 68.8 million, Nielsen said Monday. Digital album sales plunged 21.7 percent while streaming music continued to advance. Album equivalent consumption (AEC) -- digital albums, track equivalent albums…
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of 10 tracks to one album and streaming equivalent albums of 1,500 streams to one album -- soared 24.7 percent to 318.8 million units. On-demand audio and video streaming led the AEC segment, growing a combined 42 percent, but digital album sales fell 18 percent to 69 million units, and digital track sales tumbled 27 percent to 223 million units. Streaming behavior varies by the day of the week, said Nielsen. Fridays see the most weekly streams for on-demand and programmed audio, while Saturday leads for on-demand video song streaming. Sunday is the lightest day of the week for on-demand and programmed audio listening.