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Hisense Sees Smart TV as Something for Playing, Shopping, CES Asia Told

Hisense sees smart TVs becoming “something to play with” and offering a “new way of shopping,” said General Manager Yu Zhitao during a demonstration at CES Asia in Shanghai Wednesday. In the U.S., Hisense launched ULED 4K TVs Tuesday with…

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Android TV and Google Assistant. The set maker also is bowing smart TVs to coincide with Thursday's opening of the World Cup games in Russia. Owners can use a designated button on a TV remote to engage interactive mode, clicking on any of the 1,000 players from 32 World Cup teams to see statistics, videos and background on a participant using Hisense image recognition technology, Zhitao said. This extends to TV actors and celebrities, he said. During the World Cup, users will be able to order a player’s jersey by scanning a QR code with a mobile device scanner in front of the TV, Yu showed. Users can find restaurants nearby, order beer and find content on TV using voice recognition, Yu said.