Amazon Voice Control Box for TV Announcement Gives Top Billing to Netflix
Amazon continued its Alexa migration Thursday, launching the Fire TV Cube, described as a “hands-free 4K Ultra HD streaming media player with Alexa” that lets users control TV from across a room. Thursday's announcement gave top billing to Netflix, Amazon’s…
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rival in streaming video. A product description said: “Simply ask Alexa to navigate and control content in popular apps, including Netflix, Prime Video, Hulu, ESPN, FOX NOW, SHOWTIME, STARZ, PlayStation Vue, CBS All Access, and NBC.” Cube uses multi-directional infrared technology, cloud-based protocols and HDMI CEC, which -- combined with Alexa -- lets consumers control a compatible TV, sound bar, AV receiver or set-top box, it said.