Pandora to Buy Audio Ad Tech Firm AdsWizz
Pandora plans to buy digital audio ad technology company AdsWizz in a bid to upgrade its own ad tech capabilities with enhanced abilities including better measuring of ad campaigns, Pandora said Wednesday. The $145 million cash and stock deal will…
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see AdsWizz CEO Alexis van de Wyer remaining in the position, it said. Pandora said it expects to close on the deal in Q2.