YouTube Emerging as Lone Music Streaming Success Story, CreaTV Media Head Says
Music artists and labels don't profit off music alone anymore, and music streaming services like Spotify and Pandora haven't generated ongoing profit, so YouTube stands alone making money off music itself, CreaTV Media Chairman Peter Csathy blogged Monday. Video-first YouTube's…
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royalty structure is also fundamentally different from audio-first services, he said. Spotify used that "un-level playing field" to negotiate better royalties from the major labels last year, he said, saying Vevo's sole major label holdout, Warner Music, agreed in 2016 to license its videos to Vevo to reap higher royalties.