Citing Rapid Shift to Cord-Cutting, Roku Bows Measurement Tools
Roku announced a way for marketers to measure advertising campaign reach and effectiveness on linear and over-the-top content as TV audiences “rapidly shift” viewing to streaming. It's a time of “significant linear viewership decline,” the company said Wednesday. Traditional pay-TV…
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providers -- cable, satellite and phone companies -- lost 1.7 million subscribers in 2016, it said, citing MoffettNathanson, “and the pace is accelerating with more than 2.6 million cutting the cord through September 2017.”