HDR10+ Taps Consulting Firm to Organize Platform, PTO Records Show
HDR10+ Technologies applied Jan. 2 to register the stylized logo unveiled at CES for the Fox-Panasonic-Samsung royalty-free dynamic-metadata high-dynamic-range platform (see 1708300040), Patent and Trademark Office records show. The two filings -- one for a range of possible consumer tech…
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device applications, the other for "software as a service" uses and for videogaming and streaming-video purposes -- were filed about 36 hours before the “3C” consortium debuted the logo. PTO records show HDR Technologies is headquartered at a Beaverton, Oregon, address that is home to the VTM Group, a consulting firm that runs the Open Connectivity Foundation and helped organize or run other tech groups in which Samsung had a founding role. VTM also runs the AirFuel Alliance. Warner Home Entertainment has pledged HDR10+ content support. "Technical specifications haven't been finalized," a Fox spokesman told us. "Our plan is to begin licensing once that happens and hopefully that won't be too far off. Everyone is working to get it done as soon as possible."