CTAM, Association of Cable Communicators Merging
The Cable & Telecommunications Association for Marketing and the Association of Cable Communicators are merging, with ACC membership, senior board members and key programs to be incorporated into CTAM, they said in a news release Thursday. CTAM will include communications…
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and public relations for its member companies, which largely overlap with ACC's, they said. “This is an exciting step forward that recognizes and capitalizes on the current marketplace environment, building a collective to support the industry in even more comprehensive ways,” said ACC board President Catherine Frymark, Discovery Communications senior vice president-corporate communications. “While both organizations have been highly regarded for decades of individual accomplishments, we will be stronger together; providing greater member value, professional development resources and programs, and overall impact beyond what we’re able to achieve separately.” The consolidation, approved by the two boards, is expected to be finalized by year-end, subject to a definitive agreement and satisfaction of closing conditions, they said.