Acxiom Sells Email Business to Tech Firm
Acxiom sold its email business to Zeta Interactive, a marketing technology company, said the data broker in a Thursday news release. Acxiom said the transaction will "sharpen [its] focus on providing the data foundation for the world’s best marketers and…
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opens the door to deeper partnerships with the marketing ecosystem." Sale proceeds will help the company fund its expanded share repurchase program, which was increased to $400 million.