Millennials Will Drive Energy Management Adoption, Accenture Finds
Millennials will drive much of the future value of smart home energy management, said an Accenture report Wednesday. About a quarter of millennials identified as early adopters, compared with 17 percent in the 35-54 demographic and 7 percent of those…
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over 55. The 18-34 age group attached more importance than older consumers to a personalized experience across digital channels, including social media, and 83 percent would be discouraged from signing up for additional products and services if their provider couldn't provide a “seamless experience,” the report said. The 9,537 online interviews were done this year in Australia, Brazil, Canada, China, France, Germany, Ireland, Italy, Japan, Malaysia, the Netherlands, Philippines, Portugal, Singapore, Spain, the U.K. and the U.S.