Ashley Madison's Parent Rebrands as Ruby Year After Data Breach
Infidelity website Ashley Madison's parent company, Avid Life Media, hit last year with theft of sensitive and personal records of about 40 million people (see 1507200017), changed its name to ruby, the company said Tuesday in a news release. "It’s…
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a new day at ruby and renaming [it] is an important step in our journey to completely rebuild the company as a relevant, digital dating innovator that truly cares for our customers,” said CEO Rob Segal, who was appointed in April (see 1607050032) with President James Millership. Last week, Reuters reported that the new leaders acknowledged the FTC was investigating the breach but said they didn't know the probe's focus. The FTC declined to comment Tuesday. Besides changing Ashley Madison's tagline and logo, the company will launch new global digital campaign and TV advertising campaigns Monday.