Smart Home To Penetrate Half of US Broadband Homes by 2020, Says Parks
Broadband adoption will reach 84 percent of U.S. households this year, up from 50 percent in 2006, said a Parks Associates report Wednesday, while ownership of smart home products grew from 16 percent to 19 percent of U.S. broadband households…
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in the past year. Some 44 percent of households without a smart home device plan to buy one in 2016, and by 2020 half of North American broadband households will be smart homes, it said. "Adoption of the connected lifestyle continues to expand” as supporting technologies mature and consumers better understand the value of connected devices, said analyst Brad Russell. Increased access to fixed and mobile broadband and improved interoperability between “collaborative, though fragmented" communications networks will facilitate smart home adoption, he said. Russell cited efforts by big players including Amazon, Apple and Facebook and said their leadership positions and ecosystems will “help accelerate growth in established categories and emerging technologies such as wearables, smart fabrics, and virtual and augmented reality."