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Developing Self-Driving Cars Is ‘Incredibly Daunting,’ Nvidia CEO Says

Nvidia believes the self-driving car “is not a solved problem,” CEO Jen-Hsun Huang said on a Wednesday earnings call. “Self-driving cars is a field that's going to require the technological muscle of a very, very large industry." Huang thinks the…

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“soul” of any car company is composed of the “driving experience,” the “functionality” and the “safety record” of its vehicles, he said. Those ingredients will be “largely software-defined,” he said. But Huang “just can’t imagine great companies like BMW and Mercedes and Audi” outsourcing “the soul of their car to a chip company,” he said. Nvidia thinks “by partnering with every single car company in the world,” together “we might be able to solve this incredibly daunting challenge and hopefully bring some society good,” he said.