Media Bureau Seeks Comment on Class Waiver of Sponsorship ID Requirements
The FCC Media Bureau is seeking comment on the Radio Broadcasters Coalition's petition for a class waiver of the sponsorship identification requirements, the bureau said in a public notice posted Friday in docket 15-52. The coalition filed a petition Nov.…
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26 seeking a waiver of the requirement that broadcasters air sponsorship identification announcements at the time sponsored material is broadcast, the bureau said. The coalition requested radio broadcasters that air music or sports programming be allowed to provide information about sponsored material through less frequent on-air announcements with enhanced online disclosures, it said. This waiver would extend to music and sports programming on radio stations that have websites, but not to sponsored content within news, informational or political programming. The waiver will give broadcasters of music and sports programming more flexibility to provide this information in a consumer-friendly and modern way that uses the Internet, the coalition said. Comments are due April 13, replies May 12.