Rep. Hank Johnson, D-Ga., urged the Department of...
Rep. Hank Johnson, D-Ga., urged the Department of Defense to reassess the level of advertising spending on black-owned radio stations. The stations aren’t having commercial ads placed “with those stations at a level commensurate with the audience they serve,” he…
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said in a letter to Secretary of Defense Chuck Hagel. If national advertisers are targeting the same demographics with a much more use of radio than DOD, “the department may be missing an opportunity,” he said. Johnson requested information from DOD, including a list of every broadcast and nonbroadcast entity with which the services placed ads. The National Association of Black Owned Broadcasters said it supported Johnson’s effort. “From our prior efforts, we know that obtaining cooperation from the Department of Defense can be a very difficult and time consuming task,” NABOB said Tuesday in a news release. The department received the letter from Johnson, said a spokesman for the Office of the Assistant Secretary of Defense. DOD “will respond promptly and directly to him,” he said. “We appreciate his concerns regarding this issue."