The FCC should consider updating its rules for...
The FCC should consider updating its rules for disclosing information about contests to allow broadcasters to direct viewers and listeners to websites with the relevant information, said Commissioner Mike O'Rielly in a blog post Monday (http://fcc.us/1kHwXrU). Are fast-talking speed readers…
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rattling off the required disclosures and “tiny, on-air print the most effective means to communicate this information in the Internet age?” asked O'Rielly. “Posting such material online would allow viewers the opportunity to actually read and digest the contest rules (i.e., available 24 hours a day) and determine how best to participate,” he said. It would also let broadcasters update the information as needed, and could reduce FCC enforcement actions, O'Rielly said in the post. The commission could adjust the rule by taking up a 2012 Entercom Communications petition for rulemaking (CD Dec 6/12 p6) that received 17 approving comments and no opposition, O'Rielly said. However, any such changes should be limited in scope and shouldn’t force broadcasters to change from their current practice, he said.