A firm that closely tracks political ads upped...
A firm that closely tracks political ads upped its estimate by 8.3 percent to $2.6 billion for what it expects for spending on such ads on TV this year, while not changing expectations for digital. The TV figure could be…
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as high as $2.8 billion, wrote Kantar Media Ad Intelligence Senior Vice President Elizabeth Wilner, who helps run its Campaign Media Analysis Group, in the Cook Report political-analysis publication Tuesday (http://bit.ly/1h3ogvX). Expect “more outside group advertisers than ever with control of the Senate again in the balance and the super PAC wave really hitting the big governors’ cycle for the first time,” meaning more advertisers not entitled to broadcasters’ lowest rates reserved for campaigns, she wrote. But Wilner said there likely will be “relatively few top-50” most expensive “media markets in play,” which “will repress ad spending.” Digital ads will account for about 7 percent of spending on political ads this year, with local cable at 15 percent, wrote Wilner. “Sources in the local cable industry are sticking with their earlier projection of $600 million to $800 million in local cable ad spending."