Consumers expect the same TV user experience throughout...
Consumers expect the same TV user experience throughout their home, regardless of the platform delivering the content and regardless of the receiving device, including set-top box or connected consumer electronics device, said Parks Associates researchers. Set-top box middleware also must…
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accommodate the interoperation and virtualization of features among customer premises equipment devices, “which will add substantially to the software’s complexity,” Parks said in a Monday news release (http://bit.ly/1iWF6cW). Many operators believe the video services business has fundamentally changed, “and full IP distribution of content is the next evolutionary step for the pay-TV industry,” it said. The analysis is based on interviews and past consumer surveys conducted by Parks, which includes industry expertise using comparative data on HDTV and 3D TV adoption, a spokeswoman said.