Improved location targeting will create a “tipping point”...
Improved location targeting will create a “tipping point” for mobile advertising sales in 2014, said a BIA/Kelsey report released Thursday (http://bit.ly/LkbsUq). Currently, mobile encompasses 12 percent of consumer media consumption, but only 3 percent of U.S. ad dollars are spent…
Sign up for a free preview to unlock the rest of this article
Export Compliance Daily combines U.S. export control news, foreign border import regulation and policy developments into a single daily information service that reliably informs its trade professional readers about important current issues affecting their operations.
on mobile, said BIA/Kelsey Vice President-Content Michael Boland, who wrote the study. “We see a few factors that will counterbalance this in the coming year, including location-targeted ads and the ability to measure effectiveness through attribution technologies,” he said in a release (http://bit.ly/1b6hT34). BIA/Kelsey is a local media consulting and research company. The report was produced with location-based mobile advertising company Verve Mobile.