Projected global ad spending growth for 2014 was...
Projected global ad spending growth for 2014 was reduced to 4.6 percent from 5.1 percent due to economic gridlock in the U.S. and the eurozone crisis, said GroupM in a news release Monday (http://bit.ly/1clekpM). It said U.S. ad investment is…
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expected to increase from 2013 some 2.9 percent to $161 billion in 2014. “Ad spending in 2014 will enjoy a slight bump thanks to the Winter Olympics in Sochi, with spending coming mostly from existing budgets,” said GroupM Chief Investment Officer Rino Scanzoni. “But overall we estimate only marginal U.S. growth on a comparable component basis."