ESPN, 4 cable MSOs and DirecTV will conduct single-screen interac...
ESPN, 4 cable MSOs and DirecTV will conduct single-screen interactive TV (ITV) tests with NHL and Winter X Games programming next week. ESPN, which had offered only 2-screen ITV enhancements involving both TV and PC up until now, said…
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Feb. 3 trial during 4 hours of live, prime-time programming would use infrastructure services and/or software of Commerce.TV, RespondTV, Wink. Company said each telecast would feature 3 main enhancements -- access to enhanced participant/event content, enhanced commercials, merchandise purchase offers. Viewers will be able to use their remote controls to access enhancements.